specialists in international marketing
Who We Are
What We Do
Bios for Key Executives
INTRODUCTION TO PANGAEA
Globalization and the resulting business environment beckon the need for a change in the way business is conducted multiculturally.
Today's business climate calls for a new way of conducting business to compete successfully and profitably into the 21st century. The new Renaissance.
The advent of technological developments has made it possible to retrieve information from sources around the globe in a matter of seconds, and for a fraction of the cost of today's conventional means. At PANGAEA, we are developing proprietary tools that will be fundamental to this change. Progressive techniques, which are a radical departure from the conventional methods, will be integrated with current industry practices. Relying on state-of-the-art approaches in all facets of the international consulting business, we are dedicated to providing clients with the information and direction they require for maintenance and expansion efforts across borders.
Our efforts focus on:
- Helping clients expand the presence of their brands -- products or services -- across borders by developing impactful marketing plans consistent with local consumer and business trends.
- Providing clients who are currently selling products/services in other countries with a richer understanding of the local marketing variables.
Our clients gain a competitive advantage in the global marketplace through PANGAEA's strategic approach to market planning, global expansion and development, marketing research/intelligence and analysis. We deliver actionable marketing results.
A full-service global marketing and business development consulting firm, PANGAEA offers its clients a cutting-edge line of online global business tools and services which help established companies and entrepreneurs meet the challenges of conducting cross-cultural business. The philosophy of our company is to approach our clients' solutions with vision -- just as we approach our own. Above all, through the use of technology, we are able to work more closely with our clients and be more responsive to their needs.
PANGAEA's assets include an extensive global network of consultants in key business development disciplines, data access capabilities and proprietary support products.
For your reference, we also provide a recent list of our Public Appearances, Lectures, Articles, etc.
BETH STONE, the proprietor and founder of PANGAEA, International Consultants has extensive multinational business experience, has traveled the globe and worked with leaders in the consumer packaged goods and services industries on six continents.
For the five years prior to founding PANGAEA in 1993, Beth lead the development of the international strategic planning group as Vice President at Backer Spielvogel Bates Worldwide (BSBW) at their New York City headquarters. She created a cohesive network of marketing and research professionals in more than 30 countries*, which prospered from the exchange of ideas and information. She provided insights about marketing across borders for the agency's vast client base -- for clients including Wendy's, M&M Mars, Estee Lauder, Electrolux, Tambrands, Fisher Price, Campbell's, Eveready and others. She directed the company's proprietary multinational lifestyle segmentation study, called GLOBAL SCAN, and expanded its coverage from 7 countries to over 20. She also developed and taught training programs overseas for BSBW executives.
Prior to this, Beth was Group Head in the Strategic Planning department at Lowe Marschalk, addressing clients' domestic strategic issues. Clients included: Coca Cola USA, Nabisco, Gillette, Citibank, Sony, Braun and others.
Further, Beth lived, studied and worked overseas; she completed her undergraduate degree while studying at the Julius-Maximilians-Universitaet in Wuerzburg, Germany. She received her MBA from the University of Massachusetts at Amherst, with a concentration in International Marketing, 1982. In addition to her proficiency in German, Beth has completed her fifth semester of Spanish.
Moreover, Beth is an avid traveler. When traveling, she mostly enjoys meeting local people, experiencing the local culture, including its cuisine and exploring venues generally not sought out by tourists. A tour of local supermarkets is a welcome treat.
*Countries include: Argentina, Australia, Austria, Belgium, Brazil, Canada, Colombia, Denmark, Ecuador, Finland, France, Germany (eastern and western), Greece, Hong Kong, Hungary, India, Indonesia, Italy, Japan, Korea, Mexico, The Netherlands, New Zealand, Nigeria, Norway, South Africa, Spain, Sweden, UK, USA and Venezuela.
JOACHIM KIM, Technical Consultant to PANGAEA, is a leader in the software development industry. As the General Manager of Digital ConnectionR, which he founded in 1982, Joachim demonstrates his progressive business applications through his work with clients such as Prodigy Services Company, IBM/IBM Research, Montage Picture Processor, Office of the Future, NASA, The Travelers Insurance Company, Avis, CBS Software and others. Before founding Digital Connection, Joachim was Technical Director at Children's Television Workshop; as Senior Game Designer, he created award-winning educational games for Sesame Street. Because of his proven visionary capabilities, Joachim is well qualified to help us develop the most forward-reaching technology possible -- that will evolve with the changes already underway. Joachim is a graduate of Columbia University, 1981 and has lectured at Bank Street College of Education.
Further, Joachim grew up in New York, after moving to the US from S. Korea at the age of 9. He brings to PANGAEA a unique perspective on Americans and other cultures. He enjoys tennis and gardening, and is a serious baseball fan, both at and away from the computer.
PANGAEA is accepting consulting assignments. Please do not hesitate to contact us if we can help in any way. We can be reached by phone, fax, E-mail, or snail mail (the regular postal system).
In addition, we have an extensive network of affiliates and consultants, in the US and abroad, who join PANGAEA's team to meet the specific needs of each client. One of our partners for PANGAEA.NET in PR China is Forestar; we have preferred relationships with FDS International Ltd. in the UK, Oricom in Japan as well as industry and market experts and independent representatives in over 50 countries. Find out more about Who We Are. If you wish to be considered for partnership within our global network of consultants, please visit our online registry.
WHAT WE DO
Market Evaluations - to address marketing and business issues (i.e. size of market, competitive environment, risk factors, etc.)
Cultural Analyses - to provide insight to traditions, politics, economics, language, legal issues and potential barriers.
In-depth Consumer Analyses - to understand needs and desires and how products fit into lives -- an in-depth perspective on consumers' attitudes and lifestyles.
Product Design and Adaptation Considerations - addressing issues of customization versus standardization, mindful of local business practices and global marketing strategies.
Brand Strategies - based on relevant global and regional or local trends
Distribution Channel Assessment and Recommendations
Promotion Opportunities - to help clients develop an integrated marketing and communications program
PANGAEA International Consultants, is an international marketing consulting firm helping multinational (or soon to be multinational) companies expand their businesses by identifying global marketing opportunities, conducting feasibility analyses, projecting consumer receptivity, evaluating trends, conducting marketing research, and more around the world.
By exploiting existing and emerging technologies, we offer our clients a competitive advantage. To this end, we are introducing the first of a line of online global business tools this summer. Our match-making service, called the Interactive Global Marketplace(tm), is featured on our internet service, @pangaea.net.
(C) 1995-2020 PANGAEA, International Consultants
630 Ninth Avenue/Suite 202
New York, NY 10036
E-mail to: email@example.com