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May 1995...


  • Japanese test-marketing handy-phones -- prices 40% below cellular; smaller and more convenient. Can even call from underground. NTT Personal Central Communications Network, Inc. (subsidiary of NTT) and two other PHS operators to introduce this July in and around Tokyo. Drawback: can only be used at walking speed and near antennae.

  • US is leading market for marketing research industry (worth 7,065 million ECU) -- with 38% share in 1993. Germany ranks #2 (10%); followed by Japan, France and the UK, each at 9%. (Source: ESOMAR)

  • Kirin Brewery to enter market in China. Concluded a licensing agreement with the second largest beer maker in China -- production to begin 10/95. Suntory Ltd. to begin brewing beer with a state-run brewer in China's Jiangsu Province.

  • Over 90% of the computer software used in Thailand is thought to be unauthorized copies. A new copyright law in Thailand sets punishment for violators at fines of up to $32,800.

  • Zima (from Coors Brewing Co.) adds Zima Gold to its Clearmalt product line this month. Zima's original beverage is ranked among the top 20 beer brands in the US according to Coors. Both brands target adults age 21 - 34. (Source: AP)

  • Port Aventura -- the new "realistic" European theme park will open in Spain, near Barcelona, to challenge Disney's entre to Paris. 2.5 million visitors are expected in the first year; 350,000 bookings to date for its first season which goes through October. Attractions include the Dragon Khan roller coaster, with the most 360-degree loops in Europe, operating at a speed of 60 mph; five cultural regions will be featured as well, including the Wild West, China, Mexico, Polynesia and the Mediterranean. The park is situated on 285 acres, without hotels; will serve beer and wine at the outset. This venture is a product of British leisure group, Pearsons, together with leading U.S. brewing company and US Busch park operator, Anheuser Busch Cos. Inc. and local savings bank La Caixa, costing more than $400 million beyond regional road and railroad improvements.

    • MORE NEWS ON THE HORIZON...


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