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WORLD'S LARGEST BANK FORMED IN JAPAN | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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Tokyo, JAPAN -- On April 1, the Bank of Tokyo (BOT) and Mitsubishi Bank officially formed the
the Bank of Tokyo-Mitsubishi Ltd., creating the world's largest bank, with assets of 72 trillion yen
(US$679 billion), nearly equivalent to the GNP of China. It dwarfs any other single bank or recent
merger (i.e. the new Chase Manhattan Bank in the USA) or even a theoretical combination of foreign banks
such as Citicorp (USA) and National Westminster (UK). Though its assets are enormous, profit margins
of Japanese banks do not compare with others. For instance, the new Bank of Tokyo-Mitsubishi Ltd. reports
ROE (return on equity) of only 3%, compared with 21% ROE at Citicorp. This merger pledges to act as a stabilising
force in the nation's shaky banking system and lead reform of lending practices in the industry. Though the two
banks merge divergent corporate cultures (i.e. BOT encourages a more outspoken and less formal style and considered
one of the symbols of newly efficient Japan, the Mitsubishi Bank is more conservative in style with regard to
manners, dress, communications style), they seem, never-the-less a complementary pair. Mitsubishi is a strong,
respected leader in Japan, where it makes most of its money, with 350 branches nationwide and BOT is
strong abroad (where 75% of its income is derived) with branches in 45 countries. (Source: YOUR LINK HERE) |
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US DOLLAR REACHES 26 MONTH HIGH AGAINST JAPANESE YEN | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
USA -- The US dollar reached a 26 month high of 107.70 yen after Tokyo's news last week of the
liquidation of Taiheiyo Bank. After some profit-taking, the rate eased into 107.52 by mid-morning yesterday
(April 1, 1996).
To discuss where you think rates may be headed, share your opinions on PANGAEA.Talk(tm) about currency rates or any other topic in the NEWS(tm). |
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FEDEX MOVES AGGRESSIVELY INTO LATIN AMERICA | FOREIGN OWNERSHIP CEILING RAISED IN S. KOREA | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Memphis, USA -- In the next few months, FedEx will begin to implement an aggressive move into Latin America and the
Caribbean in its effort to become the world's biggest packages delivery service. In the next four years,
FedEx plans to offer direct service in every Latin American country. (Source: YOUR LINK HERE) |
Seuol, S. KOREA -- In February, the government announced it would raise the
foreign ownership ceiling. Beginning this month, April '96, foreigners will be able
to hold up to 18% of most company stock, from the previous 15%. This is expected to inject
up to $2 billion into the S. Korean market. (Source: YOUR LINK HERE) |
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CHINA'S EXPORTS FORECAST TO SHRINK IN 1996 WITH FOCUS ON DOMESTIC MARKET | GRAIN PRICES MAY BE ON THE RISE DUE TO BEEF AND PORK CONCERNS IN EUROPE | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Beijing, PR CHINA -- State enterprises in PR China are shifting their emphasis away from exports onto
the domestic market in order to strengthen domestic business, according to the China Daily Business
Weekly. Accordingly, China's exports are forecast to shrink this year while it focuses attention
to home. Related news about China's economy and new airport is
available in our Country Profiles area. (Source: YOUR LINK HERE) |
Paris, FRANCE -- Just as Europe began to deal with the turmoil caused by mad cow disease, a
new fear about the emergence of tuberculosis in pigs arises. Beef sales are plummeting, signaling
a consumer shift towards white meat. Farm officials are optimistic that this move will increase
demand for more grain-fed poultry, which in turn, would increase local demand for grains, particularly
wheat (hence, limiting available wheat for export). The result -- an increase in the price of grain. (Source: YOUR LINK HERE) |
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BUMPER CROPS IN SOUTH AFRICA THIS YEAR | MALAYSIA PROJECTS 10% OF COUNTRY ON INTERNET BY 1997 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Johannesburg, SOUTH AFRICA -- Farmers' prayers in South Africa for deliverance from drought were
answered with better than projected yields of maize, sugar, cotton, tobacco, tea and coffee. For example,
South Africa's National Crop Estimates Committee forecasts a 9.563 million tonne maize harvest this year,
which is more than double 1995's revised figure of 4.405 million tonnes. The bigger crop reflects increased
plantings and good rains which have filled the dams, after years of devastating drought. (Source: YOUR LINK HERE) |
Kuala Lumpur, MALAYSIA -- Currently, there are an estimated 20,000 reported internet users out of a
population of 19 million in Malaysia; though it is estimated that there are actually 3 users for each
internet subscriber's address. Given recent growth trends of 22%/month in 1995, the Director-General of the
Malaysian Institute of Microelectronic Systems (MIMOS) estimates that if growth is maintained, 10% of
Malaysia's population will be online by the end of 1997. Government-backed MIMOS is the sole Internet
provider in the country through its network called Jaring (which is Malay for ``net''). MIMOS plans to
link all 9,000 schools and colleges in the country to the internet by the end of the decade. (Source: YOUR LINK HERE) | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
PRIVATIZATION UNDERWAY IN ROMANIA | BANGKOK POST LAUNCHES WEBSITE | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Bucharest, ROMANIA -- Romania is undergoing a major privatization program, in which 17 million
people (the adult population) have the opportunity to claim ownership vouchers of local companies. It is
expected that 60% will exercise their vouchers. Critics claim that the "good stuff" isn't even part of
this program -- entities likely to retain real economic power in the hands of the
state such as utilities companies. The goverment, however, denies that the economy will
remain under state control and says that it intends to sell everything left over after
this mass subscription program according to Economic Reform Council Manager,
Nicolae-Mihail Marinescu. To prosper into the next century, Romania still needs to attract
foreign investment. Since the fall of communism it has garnered only about 1/10th, or just
over $1 billion, of the foreign investment won by neighbouring Hungary. For related news about Romania,
read about their trade surplus in our Country Profiles area. (Source: YOUR LINK HERE)
London, UK -- PepsiCo Inc. launches a new (US$750 million) advertising and marketing program
aimed at its leading global rival, Coca-Cola. Among the more vivid changes in this global blitz is
the new Pepsi can color -- electric blue. And to reinforce it, they painted a Concorde jet to match the
new can -- blue. This is part of Pepsi's efforts to unify its global image, which now encompasses
different style cans, flavors, promotional materials, including billboards that are up to 20 years old
in some markets. Much of this effort is focused on the UK market, where Pepsi is also battling
local supermarket cola brands (which together own 34% of the market). Behind Coke, Pepsi also rivals
Virgin Cola brand for second place. In the UK, Virgin has 7.5% market
share vs. Pepsi's 10% (down from 21% in 1993).
At present, rival Coke sells three times more globally than Pepsi, though foreign
profits for Pepsi were up 16% in 1995 vs. 1994. In the US, Coke is also the leader, with a 43% share vs.
Pepsi's 31% of the market. Beyond the UK, international efforts at Pepsi are exploring opportunities
in emerging markets, where growth exceeds 20% compared with 4-5% growth in more mature soft
drink markets. See information about Mountain Dew launch in the UK.
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Bangkok, THAILAND -- Bangkok Post (a local Thai English-language newspaper) has established its own
WWW site to provide local and international news to the Internet
community.
(Source: YOUR LINK HERE)
Riyadh, SAUDI ARABIA -- Saudia Arabia is undergoing significant changes in recent years, with
the recent emphasis on education opportunities for boys and girls and now expansion of health services
throughout the country. The Health Minister announced plans to build 2,000 primary health care centers
with a capacity to serve 500 - 2,000 people in each facility. While a time-frame was not disclosed,
the ministry planned to complete several projects during the current sixth development plan of
1995-2000.
ADVERTISING GROWTH EXPECTED IN MIDDLE EAST
Dubai, UAE -- Advertising expenditures in the Middle East totaled US$1.3 billion in 1995. Of
this, the Gulf accounted for US$580 million and the United Arab Emirates (UAE) for US$151 million.
Expected growth rate in the region is estimated at 20%, according to Gulf News. The
International Advertising Association (IAA) in Dubai expects that attendance at its
upcoming conference, the Middle East Exhibition for Marketing,
Media and Advertising will reflect this upturn.
SAUDI ARABIA ENFORCES TRADEMARK LAWS FOR MCDONALD'S
Manama, SAUDI ARABIA -- Like other Gulf Arab states,
Saudi Arabia is keen to enforce its intellectual property rights laws for trademarks, copyrights
and patents to attract foreign investment. McDonald's opened its first outlet in Saudi
Arabia in December 1993 and had registered its trademark in the Kingdom. A recent trademark dispute was settled
in favor of McDonald's against the owner of a local restaurant whose sign carried a logo similar to McDonald's
arches. In the settlement, McDonald's paid them an equivalent of US$500 to have the sign changed. Saudi Arabia's
current trademark law was issued in 1984.
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.....check back for more news this month! |
For more information about any of these topics in any foreign market, or
if you would like an in-depth market study, contact PANGAEA, International Consultants. With
an extensive network of marketing consultants, attorneys, logistics experts and more around
the world, PANGAEA is uniquely qualified to offer hands-on, local marketing and management
consulting services.
Reprints/copies of this issue are available for US$10.00 per copy.
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are not for resale. No
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PANGAEACommunications
Updated 5/2/96
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