January 1998


WHO'S WHO IN LATIN AMERICA?


  • World News Today... daily headlines and abstracts
  • Who's Who in Latin America?
  • High Risk Cities in Latin America
  • Tourism in Japan Peaks During New Year's Break
  • Chinese Market Economy Brings Down Great Wall
  • Phone Numbers in the UK Will Change
  • Take the Marketing Insights POLL
  • Share Your Thoughts About the NEWS
  • Last Minute Travel Bargains -- Discounted Air Fares
  • Upcoming Events Calendar -- conferences, trade fairs, seminars -- also add your own events!
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    Latin America -- Latin Trade magazine's third annual Bravo business awards were given to six of the region's top visionary business leaders. These leaders were selected for their involvement in shaping the economic, social and political climate in Latin America.

    The winners of these awards include:

    • Teodoro Petkoff, Planning Minister of Venezuela - Trade Leader of the Year
    • Alvaro Arzu, President of Guatemala - Most Innovative Policy Maker
    • Emilio Botin, Chairman, Banco Santander, Spain - Most Influential Banker
    • Alfonso Romo Garza, President, Grupo Pulsar, Mexico - Most Innovative Manager
    • Stephan Schmidheiny, Founder, World Business Council on Sustainable Development, Switzerland - Environmentalist of the Year
    • Gustavo A. Cisneros, Chairman and CEO, Cisneros Group of Companies, Venezuela - Most Influential Trader.

    Read details in the January 1998 issue of Latin Trade.

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    HIGH RISK CITIES IN LATIN AMERICA

    Latin America -- A Kroll Associates' study ranked 10 cities in Latin America among the highest risk markets for business development and tourism in the region. This study of market risk considered a multitude of factors, including several forms of violence and corruption -- kidnappings, extortion, terrorism, street violence, and the like -- as well as issues such as political stability.

    The top ten Latin American 'risk' cities, listed alphabetically by country are as follows:

    • Brazil (Rio de Janeiro, Sao Paulo)
    • Colombia (Bogota, Cali and Medellin)
    • Ecuador (Guayaquil)
    • Guatemala (Guatemala City)
    • Mexico (Mexico City)
    • Peru (Lima)
    • Venezuela (Caracas)
    Several factors were taken into account in this analysis. For example, in 1995, Colombia had 3600 and Mexico had 1450 reported kidnappings compared with El Salvador, 30, Honduras, 40, Venezuela, 80, Ecuador, 200 and Brazil, 800.

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    TOURISM IN JAPAN PEAKS DURING NEW YEAR'S BREAK

    TOKYO, Japan -- The Japan Travel Bureau estimates that nearly 29 million Japanese people took trips during the Christmas/New Year's holiday season. But trips are short, since half (50.3%) reported that they were planning to stay overnight 2 or fewer nights.

    For those who traveled abroad, the most popular destinations included: Hawaii, Mainland US and Hong Kong followed by other Asia/Pacific destinations.

    While traveling peaks during this holiday season in Japan, the length of stay has decreased by a half-day from previous years, and those traveling abroad have declined by 1.5%, down for the first time since 1980 -- likely to be in response to the sluggish economy.

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    CHINESE MARKET ECONOMY BRINGS DOWN GREAT WALL PHONE NUMBERS IN THE UK WILL CHANGE
    BEIJING, China -- It seems that some Chinese officials have given way to historical treasures and icons in favor of commercial enterprise. This demonstrates a short-term values system in a culture that values the long-term. Understandably, the proponents describe the Great Wall as not so great, and that its cultural value has been created by westerners and imposed on the Chinese. For those in favor of breaking through the Great Wall to expand enterprise, the wall symbolizes isolationism and protectionism. Not all Chinese have this view, however. Chai Xiaoming, from the National Administration for Cultural Relics, told China Daily that the local governments did not have the right to approve such destruction and this was considered "an illegal action."
    [See the Full Text article for more details.]
    (Source: YOUR LINK HERE)
    Reader's Comments
    United Kingdom -- Direct marketers and international business managers need to prepare for the 8-digit phone numbers to be introduced in April 2000 throughout the UK. These changes will be introduced to accommodate the increasing demand for phone lines, fax lines and PC/modem (internet) lines. Similar 10-digit phone number migration began in 1995 in the US market for the same reasons. The permissive dialing period during which the old and new numbers will work interchangeably is expected to run for a year's time -- aiding in the transition period.
    (Source: YOUR LINK HERE)


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    LAST MINUTE TRAVEL BARGAINS -- Special Discounted Fares

    American Airlines' Net SAAver International offers last minute travel bargains for travelers departing from the USA. You can schedule a last minute meeting or a weekend getaway to selected destinations throughout Europe, the Caribbean, Central America or South America each week and benefit from these discounted rates.

    Through this program, you can fly at discounted rates, as long as you can plan to travel on short notice. These low round-trip fares are good for travel only on the dates specified. They expire on Fridays. Check back each Monday for the week's destinations!

    From Chicago O'Hare, IL (ORD)to:

  • US$259 -- London Heathrow, England (LHR)

    From Dallas/Ft. Worth, TX (DFW) to:

  • US$299 -- Cancun, Mexico (CUN)
  • US$299 -- London Gatwick, England (LGW)
  • US$289 -- San Juan, Puerto Rico (SJU)
  • US$706 [First Class] -- San Juan, Puerto Rico (SJU)

    From Miami (MIA) to:

  • US$249 -- Bogota, Columbia (BOG)
  • US$189 -- Caracas, Venezuela (CCS)
  • US$229 -- Guayaquil, Ecuador (GYE)
  • US$375 -- San Pedro Sula, Honduras (SAP)
  • US$375 -- San Salvador, El Salvador (SAL)

    From Orlando, FL (MCO) to:

  • US$167 -- San Juan, Puerto Rico (SJU)
  • US$429 [First Class] -- San Juan, Puerto Rico (SJU)

    From San Juan, Puerto Rico (SJU) to:

  • US$289 -- Dallas/Ft. Worth, TX (DFW)
  • US$167 -- Orlando, FL (MCO)
  • US$706 [First Class] -- Dallas/Ft. Worth, TX (DFW)
  • US$429 [First Class] -- Orlando, FL (MCO)

    [Restrictions apply. Check with American Airlines for details.]

    To take advantage of these fares, you must depart on Thursday or Friday, January 29 - 30, 1998. Thursday departures return anytime the following Monday and Friday departures return anytime the following Monday/Tuesday. To take advantage of these last minute bargains, or any travel needs, Call 1-800-715-4440 and ask for a Net SAAver International Fare. Be sure to give the agent this PIN#: 27035 to book your flight. Or send e-mail to travel@pangaea.net, include your name and telephone number, please.

    You can also read the latest news about Travel & Tourism.

  • .....check back for more news this month!

    For more information about any of these topics in any foreign market, or if you would like an in-depth market study, contact PANGAEA, International Consultants. With an extensive network of marketing consultants, attorneys, ad agencies, research companies, logistics experts and more around the world, PANGAEA is uniquely qualified to offer hands-on, local marketing and management consulting services.

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