WENDY'S FAST FOOD SIGNS ON IN COLOMBIA
DUBLIN, OH, USA -- Wendy's International, Inc. signed a franchise agreement with Wencol S.A. to roll-out 24 Wendy's Old Fashioned Hamburger Restaurants in Colombia over the next three years, with the first restaurant to
open its doors this Fall. Wencol is primarily owned by Antonio and Eduardo Robayo Ferro, who operate 93 Kokoriko Restaurants throughout the country (Kokoriko predominantly serves chicken).
Jorge Suarez will run the Wendy's business in Colombia; he joined the group in 1997 after working at Coca Cola, Colombia.
Wendy's other South American operations include 14 restaurants in Venezuela and 15 in
Argentina -- all of which launched during the last 2 years.
"Wendy's is committed to international expansion," said Gordon F.
Teter, Wendy's Chairman, CEO and President. "We currently have about
650 restaurants in 35 countries and territories outside the U.S., and
this agreement strategically follows our expansion program."
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SALVATORE FERRAGAMO AWARDS US$50 MILLION ACCOUNT TO ZENITH
LONDON, UK -- Salvatore Ferragamo, the Italian luxury goods marketer, and Italian jewelry maker Bulgari formed a joint venture in January to launch its perfume globally. Ferragamo awarded its estimated US$50 million global media account to Zenith Media. Until recently, their advertising was mostly handled in-house.
The account plans include a print campaign across 16 countries. As the account spans four continents, this win is supported by Zenith Media's continued commitment to global expansion. During the last three years, Zenith has moved into the U.S., Asia and, most recently, into Latin America by way of Argentina.
Salvatore Ferragamo began making shoes in the 1920s for Hollywood stars such as Rudolph Valentino and Audrey Hepburn. Today, the family-owned business markets shoes, handbags and luxury accessories in North America, Europe and the Far East. Its global sales are estimated to be in excess of US$450 million.
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COSMOPOLITAN FASHION INDUSTRY SHOW GOES TO MOSCOW
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S. KOREA'S ECONOMIC LANDSCAPE REDEFINES WHAT'S RADICAL
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MOSCOW, Russia -- Cosmopolitan Magazine, the largest selling young women's magazine in Russia and the CIS, in association with ITE and L&A Moscow launched the first-ever completely consumer-oriented event in Moscow -- the Moscow Cosmopolitan Show. Next year's event is scheduled for May 13 -16, 1999. The show was officially sponsored by Ford Motor Company, who used this event to introduce its latest vehicle, the Ka, aimed at the female Russian market. Ford sold 15 fleet cars and 5 separate orders to private buyers during the event. Other sponsors included Nike, Wella, Seagram CIS, Philip Morris, Gallaher International, Esquire Boutique and Elita Flora.
100 exhibitors from the fashion, beauty, hair and related lifestyle industries presented the latest trends for today's modern woman. International brands including DKNY, Lancome, Hush Puppies, Naf Naf, Nike and Triumph, among others, participated in the event. 30,000 visitors attended the 4 daily fashion shows. Exhibitors included Haagen Dazs, who incidentally, ran out of ice cream due to underestimated visitorship. Demonstrations were made by leading companies such as Clairol, Clarins, Yardley, Colgate Palmolive, Mary Kay, Rivoli, Bourjois and Johnson & Johnson.
Next year's show will be hosted in a space three times larger to accommodate more visitors and exhibitors. Contact Deanne Shashoua of the ITE Group for more information.
(Source: YOUR LINK HERE)
For more related events, see the PANGAEA.NET Events Calendar.
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SEOUL, S. Korea -- Until recent months, supporting labor unions was considered radical by most S. Koreans. Traditionally, Koreans businesses were paternalistic conglomerates. Workers could rely on employers to provide for them -- from home loans to college tuition. But today, with unemployment at around 7%, things are changing. Koreans can no longer depend on their employers and must rely on themselves, and on labor unions, to fight for them.
This year, the S. Korean economy will report an 8% decline, after demonstrations of strong growth during the previous decade.
While support of labor unions appears to be growing, supporters may be disappointed if they continue to harbor unrealistic expectations. Unions cannot reverse the ramifications of restructuring (i.e. downsizing and layoffs). To compete in today's economy, S. Korea needs to become more competitive in the global market. For example, Korean companies produce half as many goods/services as their American counterparts given equal capital and labor inputs, according to McKinsey Inc. Labor union reforms can only deliver the needed changes with support from the government and from Korean citizens. Worker support is still considered rather untraditional. Unions are calling for regulations regarding unfair firing practices and they want the government to renegotiate Korea's International Monetary Fund bailout package.
Tens of thousands protested this month in Seoul Park to voice their dismay over rising unemployment. It is expected that 150,000 will be on strike by July 15th. One attendee, the Secretary General of the KCTU (Korean Confederation of Trade Unions), called out, "Unemployment is tantamount to death!" which conveys the sentiment and the rationale behind a redefinition of what's radical.
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VIRTUAL BRAND NAMES MOVE INTO STORES
USA -- This fall, a Yahoo! line of snowboards, skateboards and wakeboards as well as daypacks and courier laptop bags will hit the stores, through a licensing agreement with two California-based companies. The bags will be available at sports specialty stores, computer suppliers, department stores, through mail order and online.
Yahoo! surf clothes are already being sold in stores through regional chains such as Mervyn's California and Meijer's, a superstore chain in Michigan. To leverage Yahoo!'s already strong brand identity, the company sought products that fit its company image as "fun, easy, irreverent, accessible and useful."
Yahoo! is not the first virtual brand to go off-line and into stores and to sell tangible products bearing its name. America Online has had an online store for five years, selling everything from backpacks and books to clocks made out of AOL disks. It also sells AOL merchandise at its headquarters in Dulles, Va., and a spokesperson said it might migrate its branded products into retail stores.
Personal finance site, Motley Fool, relies on off-line syndication for all of its marketing. They started a syndicated newspaper column last year, and are now in 130 newspapers nationally, including the Chicago Sun-Times, Los Angeles Times and The Miami Herald. On June 13 '98, it started the "Motley Fool Radio Show," a weekly program syndicated by Cox Radio, in Atlanta and Los Angeles, with plans to go national in August.
Motley Fool is also planning a series of "how-to" financial guides for car buyers and house-hunting consumers to add to the four financial books they have already published through Simon & Schuster.
Since PANGAEA's inception, we have been at the forefront of using an integrated marketing approach -- with a hybrid communications program and a hybrid of complementary online and off-line products and services -- online we continue serving the myriad visitors everyday to our site providing rich marketing and country data. Offline, we have promoted PANGAEA in national publications and we sell directly to business customers by providing custom marketing information for their market expansions around the globe -- through real-life consulting services which utilize both online and offline information resources.
As online content continues to grow and consumers have increasing access to the internet, strong brands will grow along with the industry -- recognized not just in one country (of origin), but around the world.... Marketing has changed dramatically in the last 5 years. This is just the beginning.
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Keep up-to-date on general global business news and trends as they occur --
updated 24-hours per day, 7 days a week. PANGAEA.NET
members have further access to country- and industry- specific news everyday.
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LAST MINUTE TRAVEL BARGAINS -- Special Discounted
Fares
American Airlines' Net SAAver and Net SAAver International offers last minute travel
bargains for travelers departing from the USA. You can schedule a last minute meeting
or a weekend getaway to selected destinations throughout the USA, Europe, the Caribbean,
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Through this program, you can fly at discounted rates, as long as you
can plan to travel on short notice. These low round-trip fares are good for travel
only on the dates specified. They expire on Fridays. Check back each
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From Chicago O'Hare, IL (ORD) to:
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US$461 -- San Juan, Puerto Rico (SJU)
From Dallas/Ft. Worth, TX (DFW) to:
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From San Antonio, TX (SAT) to:
US$149 -- Mexico City, Mexico (MEX)
From San Juan, Puerto Rico (SJU) to:
US$59 -- Mayaguez, Puerto Rico (MAZ)
[Restrictions apply. Check with American Airlines or our
travel service group for details and
confirmation. Not responsible for typographical errors.]
International flight departures leave on Thursday or Friday, July 23 - 24, 1998.
Thursday departures return anytime the following Monday and Friday departures return
anytime the following Monday/Tuesday.
To take advantage of these last minute bargains,
or any travel needs, Call 1-800-715-4440 and ask for a Net SAAver Domestic or
International Fare. Be sure to give the agent this PIN#: 27035 to book
your flight. Or send e-mail to
travel@pangaea.net, include your name
and telephone number, please.
You can also read the latest news about
Travel & Tourism.
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