[cont'd]
There are other obstacles, in a general sense, to doing business in Asia and
selling products to the mass market through TV advertising. For example, in
China, airtime is not booked based on a specific campaign, but rather it is
purchased to fill available slots. And beware in Japan where TV stations
have favored clients. In Indonesia, it is against the law to broadcast an
infomercial with foreign footage. In Korea, it is altogether against the
law to broadcast infomercials on any stations other than cable and
terrestrial broadcast channels dedicated to home shopping.
While the next largest market in this Asian group is N/S Korea, with a combined
population of 68.2 million, there are only 13.5 million television sets and
spending is only around US$2 billion per year -- certainly more than that
spent in China on 1.2 billion people. But in Korea, the product approval
process can be so extensive that without a local partner, it would be
imminently difficult to get a foreign product on the air.
Partnering with a well-established company in Asia will be critical to a
successful TV advertising product launch -- and to selecting the specific markets
for entry. Besides the media regulations, not all products do well in all countries.
Working with consultants that have direct ties to established local businesses --
advertising agencies, marketing research companies, media firms, attorneys, etc.
will directly impact your chances for success in Asia.
Reader's Comments
(Source: YOUR LINK HERE)
AIRFARE PRICING STRATEGY UNDER REVIEW BY MAJOR US AIRLINES
USA -- In a market that showed steady and significant price increases
from 1995 through 1997 (3%, 9% and then 16% increases, respectively), it seems
that US business airfares have finally begun to stabilize during the last 8 months.
This stability is attributed mostly to corporate customers negotiating for
lower fares and reducing corporate travel. While travel is being cut back
at even the top 100 travel spending companies in the US (including 3M,
Chrysler, DuPont, Ford, GM, Mobil, Proctor & Gamble, Oracle and RJR Nabisco),
some of the interesting changes in travel are the drastic measures companies
are taking to reduce travel fares, including buying nonrefundable tickets.
As such, airlines are re-thinking their pricing strategy, but need to do so
without alienating their leisure travelers who comprise the majority of
their passengers and who offer the greatest growth potential for airline
business.
(Source: YOUR LINK HERE)
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PROCTOR & GAMBLE LAUNCHES NEW FACILITY IN NORTHERN CHINA
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DUPONT INVESTS IN PACKAGING INDUSTRY IN EUROPE
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TIANJIN, China -- Proctor & Gamble (P&G), the largest consumer goods company
in the world began production in northern China early this month in the municipality of
Tianjin. This facility will manufacture shampoos and sanitary napkins as well
as products specifically designed for the Chinese market. P&G first started operations
in China a decade ago in Guangzhou and has since established 11 joint ventures dispersed
throughout China.
(Source: YOUR LINK HERE)
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WILMINGTON, Del., USA -- DuPont's new facility, LeTrait, France, represents an
important move for DuPont. This is DuPont's first polyethylene based shrink film line
outside the USA. The DuPont LeTrait site is now the first European Clysar(R)
manufacturing line for polyethylene films. ClysarR was the first
polyolefin shrink film introduced into Europe in the late 1970's.
This move capitalizes on DuPont's commitment to meeting the needs of the 21st century,
"as global demand increases the need for more packaging shrink
wrap.... The LeTrait plant positions us well to deliver what our customers need,
when they want it," according to VP and General Manager of DuPont's Packaging and
Industrial Plymers business unit. ClysarR shrink film is sold worldwide
through distributors and is used for packaging food, toys and printed materials, among other
things.
Reader's Comments
(Source: YOUR LINK HERE)
NOTE: Reprints, downloads or copies of this issue are available for US$5.00 per copy,
payable on the honor system to PANGAEA.
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TOPICS:
LAST MINUTE TRAVEL BARGAINS -- Special Discounted
Fares
American Airlines' Net SAAver and Net SAAver International offers last minute travel
bargains for travelers departing from the USA. You can schedule a last minute meeting
or a weekend getaway to selected destinations throughout the USA, Europe, the Caribbean,
Central America or South America each week and benefit from these discounted rates.
Through this program, you can fly at discounted rates, as long as you
can plan to travel on short notice. These low round-trip fares are good for travel
only on the dates specified. They expire on Fridays. Check back each
Wednesday for the week's destinations!
From Boston, MA (BOS) to:
US$298 -- London Gatwick, England (LGW)
US$298 -- London Heathrow, England (LHR)
US$298 -- Paris, France (ORY)
US$159 [Business Class] -- Bermuda (BDA)
From Chicago O'Hare, IL (ORD) to:
US$129 -- Hartford/Springfield, CT (BDL)
US$129/CAD$187 -- Montreal, Quebec, Canada (YUL)
US$129 -- Raleigh/Durham, NC (RDU)
US$169 -- San Diego, CA (SAN)
US$99/CAD$144 -- Toronto, Ontario, Canada (YYZ)
From Dallas/Ft. Worth, TX (DFW) to:
US$139 -- Charlotte, NC (CLT)
US$139 -- Jacksonville, FL (JAX)
US$169 -- Oakland, CA (OAK)
US$69 -- San Antonio, TX (SAT)
US$169 -- San Jose, CA (SJC)
From Los Angeles, CA (LAX) to:
US$69 -- Palm Springs, CA (PSP)
From Miami (MIA) to:
US$139 -- Cleveland, OH (CLE)
US$169 -- Denver, CO (DEN)
US$169/CAD$245 -- Montreal, Quebec, Canada (YUL)
From New York Kennedy, NY (JFK) to:
US$69 -- Albany, NY (ALB)
[Restrictions apply. Check with American Airlines or our
travel service group for details and
confirmation. Not responsible for typographical errors.]
To take advantage of the North American and USA fares, you must depart on Friday after
7pm or anytime on Saturday, August 28 - 29, 1998; return anytime the following
Monday or Tuesday, August 31 - September 1.
International flight departures leave on Thursday or Friday, August 20 - 21, 1998.
Thursday departures return anytime the following Monday and Friday departures return
anytime the following Monday/Tuesday.
To take advantage of these last minute bargains,
or any travel needs, Call 1-800-715-4440 and ask for a Net SAAver Domestic or
International Fare. Be sure to give the agent this PIN#: 27035 to book
your flight. Or send e-mail to
travel@pangaea.net, include your name
and telephone number, please.
You can also read the latest news about
Travel & Tourism.
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.....check back for more news this month! |
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