COKE WINS COLA BATTLE AT THE WENDY'S CHAIN
OHIO, USA -- US-headquartered Wendy's fast food hamburger chain
signed a 10 year agreement with Coca Cola last month. Coke will be sold
exclusively in Wendy's chains within the next 2 years. And Coke has agreed to
spend US$42 million on Wendy's US advertising during their first year. Presently, 85% of Wendy's restaurants
serve Coke, yet Pepsi Cola plans to counter-offer.
The fountain drink franchise is a significant (25%) share of the soft drink market. In fact, Pepsi spun off its fast-food
chains (Pizza Hut, KFC and Taco Bell) last year in order to compete in the the fountain drink market. Coke's competitive
advantage, until recently, was their assertion that selling Pepsi in a fast food restaurant was tantamount to helping
their PepsiCo-owned competitors. Coke continues to dominate the restaurant market, representing a 65% share
vs. Pepsi's 25% share.
McDonald's and Burger King chains both serve Coke. Pepsi has exclusive contracts in its former fast-food outlets.
Reader's Comments
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US PC MARKET IS STRONG AMONG THE AGE 60+ GROUP
SOUTH DAKOTA, USA -- Despite technophobic stereotypes of senior citizens, a recent
study conducted by Gateway, the PC manufacturer, indicates that the age 60+ market, in fact,
embraces technology. More than 33% of US households headed by adults over the age of 60,
own a PC. According to the research, nearly two-thirds of this group of PC-owners
access the internet for more than two hours per week. And half the target group say
they watch less TV now that they are online.
How is this target group using the internet? They are online
- researching such topics as healthcare, finance and travel (82%)
- emailing friends/relatives (78%)
- exploring the www (44%)
- participating in support groups (32%)
(Source: YOUR LINK HERE)
JAPANESE PC CONSUMERS BECOME PRICE-SENSITIVE
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WELLA TO BUY OUT PARTNERSHIP WITH DONG-A PHARMACEUTICAL COMPANY
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TOKYO, Japan -- Japanese consumers have become noticeably price-conscious when
purchasing new PCs, following the trend of US consumers who popularized the under
US$1000 computer last year. According to a recent Dataquest market study,
nearly 50% of all consumer PC purchases in Japan were priced below US$1400; 10% of
PC purchases were priced below US$1050.
While the consumer market for PCs has become price-sensitive, the business market, which
represents 70% of PC sales in Japan, has not followed suit.
The PC industry outlook continues to be optimistic, despite the gloomy economic climate
in Japan. Double-digit sales growth is expected for PCs.
(Source: YOUR LINK HERE)
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DARMSTADT, Germany -- In an effort to sustain double-digit growth in South Korea,
Wella, the German maker
of haircare products, cosmetics and perfumes, will buy out its S. Korean
partner, Dong-A Pharmaceutical Co., to own 100% of their joint venture, Myungmy Cosmetics.
Myungmy will operate under the new name of Wella Korea Co.
Despite economic instability in S. Korea, the market continues to look strong for Wella's
line of personal care products, particularly in the hair color sector. In fact,
S. Korea represents Wella's 2nd largest market in Asia, behind Japan.
In total, turnover rose more than 67% in S. Korea in recent years.
Wella operates in 123 countries.
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CHINA REVIEWS NEW UNIFIED CONTRACT LAW
BEIJING, China -- China's present contract laws provide conflicting
guidelines to local and foreign businesses. Today's laws on the books are
inconsistent and are not comprehensive, making both the laws and the resulting contracts
nearly impossible to enforce. In late August, China's Legislative Affairs Committee
began reviewing a proposed new set of unified contract laws which will govern how
contracts should be written for all forms of economic and civil agreements.
This proposed set of laws would also define the legal parameters for contracts drawn
between foreign and Chinese individuals in an effort to stop contract fraud, which is widespread
throughout China today.
The proposed set of new laws would be the first unified contract code of its kind and took five years to complete.
As China moves to a market economy the need for such standards becomes increasingly important.
(Source: YOUR LINK HERE)
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LAST MINUTE TRAVEL BARGAINS -- Special Discounted
Fares
American Airlines' Net SAAver and Net SAAver International offers last minute travel
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Through this program, you can fly at discounted rates, as long as you
can plan to travel on short notice. These low round-trip fares are good for travel
only on the dates specified. They expire on Fridays. Check back each
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From Chicago O'Hare, IL (ORD) to:
US$289 -- London Heathrow, England (LHR)
From Los Angeles, CA (LAX) to:
US$339 -- London Heathrow, England (LHR)
From Miami (MIA) to:
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From San Antonio, TX (SAT) to:
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[Restrictions apply. Check with American Airlines or our
travel service group for details and
confirmation. Not responsible for typographical errors.]
International flight departures leave on Thursday or Friday, September 24 - 25, 1998.
Thursday departures return anytime the following Monday and Friday departures return
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To take advantage of these last minute bargains,
or any travel needs, Call 1-800-715-4440 and ask for a Net SAAver Domestic or
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You can also read the latest news about
Travel & Tourism.
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