November 1998



SEAGRAM RESTRUCTURES TO ACCOMPLISH GLOBALIZATION GOALS


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  • Seagram Restructures to Accomplish Globalization Goals
  • Hong Kong Schools Now Required to Teach in Chinese Language
  • China's Internet Usage Predicted to Boom
  • Thailand is First to Imprint Impotence Warning on Cigarette Packages
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  • MONTREAL, Canada -- In an effort to achieve their globalization goals, to streamline and consolidate business functions, Seagram has announced their plans to restructure. Beginning in 1999, the Seagram Spirits and Wine Group will move from a regional and brand group structure to a single, senior management team centrally located in New York with shared responsibility for achieving volume and profit goals. This team will be supported by global functions headquartered in New York. This will include a global marketing team. They will focus their primary attention on Seagram's two premium Whisk(e)y category leaders: Chivas Regal, globally and Crown Royal, in North America.

    Seagram has identified their key markets based on high overall spirits and wine consumption, including: the U.S., Germany, Spain, U.K., Japan and Korea. Secondary focus will be on markets identified as showing signs of significant growth potential, including: Brazil, Russia, Poland, China and India.

    Headquartered in Montreal, Seagram has 25,000 employees worldwide.

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    HONG KONG SCHOOLS NOW REQUIRED TO TEACH IN CHINESE LANGUAGE

    HONG KONG -- For decades, the dominat language in Hong Kong's secondary schools has been English. A new policy in China, passed in September, stipulates that secondary education in Hong Kong must now be in Cantonese. And this has many parents in an uproar.

    The majority of parents (70%) consider English schools elite and tickets to a better future for their children, according to a survey conducted by the Caritas Community Center, a local Roman Catholic charity organization. Three-quarters of the parents surveyed said they hoped their children would get into English schools, while only 4% of parents preferred Chinese-language education.

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    CHINA'S INTERNET USAGE PREDICTED TO BOOM

    CHINA -- China's internet usage is expected to reach approximately 9.4 million by the Year 2002, up from 1.4 million users this year, according to an IDC (International Data Corp's) study. The number of Chinese internet users in the Asia-Pacific region are expected to be second only to Japanese users. As a point of comparison, Australian internet users are expected to reach 5.8 million by 2002. This projected boom in Asia-Pacific internet usage calls attention to an expected proliferation of e-commerce tools/applications and resulting revenues.

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    THAILAND IS FIRST TO IMPRINT IMPOTENCE WARNING ON CIGARETTE PACKAGES

    THAILAND -- For years, scientists have been warning that smoking can contribute to impotence as well as fertility problems in men. But Thailand is the first country to imprint this warning on cigarette packages. This new smoking warning directive went into effect early this month. It is estimated that there are about 11.2 million smokers in Thailand, nearly 19% of the country's total population.

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    Updated 12/2/98