US BABY BOOMLET IS STRONGEST AMONG WOMEN AGE 30+
CHICAGO, IL, USA -- There are so many new babies it seems. Looking around the streets of Manhattan,
passers-by ask whether the baby boomlet is real or imagined. Well, the statistics are in.... and they reveal that the
number of live births in the United States has definitely increased. In 1998 there were 3,944,046
babies born, a 2% gain over the previous year. With a declining death rate, the overall U.S. population
grew by 1,605,976 (exclusive of immigration). This birth rate increase is the first since 1990, halting the steady
decline in the number of births, birth rates and fertility rates in the 1990s.
The most notable gain was among women in their 30s. They had the highest birth rates in 30 years, up to 87.5
per 1000 (ages 30 - 34) and 37.4 per 1000 (ages 35 - 39). The birth rate for women ages 40 - 44 was also up -- to
7.3 per 1000. This was almost twice the lowpoint of 3.8/1000 in 1981.
Despite concerns in the early '80s that women were going to choose careers over children, these statistics
reveal that women have managed to have it all. Women from the baby boom generation married later and are having children
later in life -- after spending a decade or two in the job market. This new 'boomlet' presents tremendous opportunities in
all sectors of commerce, education and politics when today's 'boomlet' comes of age.
Reader's Comments
(Source: YOUR LINK HERE)
FIRST NON-AMERICAN TO HEAD UP COCA COLA
ATLANTA, GA, USA -- Coca Cola's Chairman & CEO, M. Douglas Ivester, has decided to retire after 2 1/2 years with
the company. He will be replaced by a longtime Coke executive, Douglas N. Daft, an Australian with broad
experience in Coke's overseas markets. Daft will be the first non-American to headup Coke -- a classic U.S. cultural icon.
While this has been one of Coke's most difficult years in decades
(with the contamination scare in Europe and stock prices dropping but since recovering), Ivester's departure was
unexpected. He will remain on as a consultant to the company through May 2001.
(Source: YOUR LINK HERE)
JAPANESE AD AGENCIES SEEK GLOBAL PARTNERS
TOKYO, Japan -- Japan's advertising industry, valued at about 5.7 trillion yen (world ad business estimated at US$26 bil),
is now focusing on developing stronger global partnerships for broader exposure outside of Japan. Many Japanese ad agencies
have formed relationships with US partners seeking a presence in Japan, but due to resulting local competition, the Japanese agencies are
now branching out to US partners for a western presence. For example, the market leader, Dentsu, announced plans to
buy a 20% share of Chicago, USA's Leo Group for about US$500 million. Dentsu has also had a relationship with
Young & Rubicam since the early '80s, but has not had a strong presence in the US or European markets. Their venture
with the Leo Group is expected to change that and give Dentsu a global presence, and a sales increase of about 300 bil yen over
the next three years.
Merging US and Japanese advertising businesses requires high-level skill as they are fundamentally different -- from cultural
as well as business issues. For example, in Japan, the agency receives payment from the media companies handling their
clients' ads. But a US agency is paid directly from the advertisers. Similarly, Japanese companies can handle many clients in the same
industry, but US agencies are generally prohibited from doing this due to concerns of revealing trade secrets to competitors.
Moreover, the nature of the work is different in US vs. Japanese firms. To function well together, global standards will need to be
developed that can work well in both cultures. To this end, Dentsu has created separate units to handle competing clients and keep
confidential information private, while handling accounts for more than one company in an industry.
In Japan, television media dominates advertising spending, accounting for about 1,950 bil yen, followed by newspaper, 1,178 bil yen and
new media at 21 bil yen. Dentsu is the industry leader, with 21% of the market, followed by Hakuhodo, 12%.
(Source: YOUR LINK HERE)
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NEW VIETNAMESE LAW PERMITS WORKING ABROAD
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HANOI, Vietnam -- A new law passed in Vietnam permits employees to work abroad, and to get
contract approval within 3 days. This allows Vietnamese businesses to more easily meet the needs of their foreign
partners. The law sets up guidelines for the worker and the agency. For example,
the agency is required to provide language training before the worker goes abroad. And each would be fined if
they break their commitments.
Statistics show that during the last four years Ho Chi Minh City residents working overseas brought back an estimated
US$150 million to Vietnam, with a worker being able to save an average of US$10,000 over two years. Since 1991
nearly 14,000 people were sent overseas to work by 15 HCM City-based labour export agencies,
particularly to Japan and the Republic of Korea.
It is expected that up to 10 new labour export agencies will begin operating next year and that
Taiwan will become a more popular destination for Vietnamese workers. As
a result of these developments HCM City aims to send 7,000 workers abroad
next year, 12,000 in 2001 increasing to 15,000 in 2002.
(Source: YOUR LINK HERE)
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LAST MINUTE TRAVEL BARGAINS -- Special Discounted
Fares
American Airlines' Net SAAver and Net SAAver International offers last minute travel
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[Restrictions apply. Check with American Airlines or our
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confirmation. Not responsible for typographical errors.]
International flight departures leave on Thursday or Friday, December 2 - 3, 1999 .
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To take advantage of these last minute bargains,
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