COKE AND PEPSI BATTLE OVER MIDDLE EAST AND NORTH AFRICA
DUBAI, United Arab Emirates -- Coca-Cola and Pepsi-Cola continue to
battle one another around the globe. One of their most recent public battles
in the press focused on whose market share was greater in North Africa and the
Middle East. Based on each company's claims, each one had a bigger share of the
market. Regardless of which company is really in the lead, both companies continue
to invest heavily in major market improvements in that region. For example,
Coca-Cola, along with its bottlers in the Middle East and North Africa, invested
US$400 million over the past five years. And they plan to spend an additional
US$200 million more in the region during the next three years to build and
upgrade production facilities, extend distribution networks, place sales
equipment and to develop and expand aggressive marketing programs.
Coke claims that its products represent 38% of total regional sales in North Africa and the Middle
East -- double its market share five years ago. Pepsi claims a 46% share of the market. Yet, Pepsi
claims a 73% share based on Coke's geographical description of what constitutes the region. It all
seems to depend on who's doing the calculations!
Reader's Comments
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NIKE'S PROFITS AFFECTED BY ASIA-PACIFIC ECONOMIES
BEAVERTON, Oregon USA -- Nike's third quarter earnings were below expectations
and their stock took an 8% tumble this week. As such, Nike plans employee cutbacks worldwide to improve
the company's profitability.
Order cancellations, particularly from the Asia-Pacific region accounted for some of this downturn.
Cancellations came in response to the weak retail environment in the region. In addition, US' and Japan's
aggressive inventory close-out pricing had a negative impact on Nike's revenues and margins.
We will post relevant replies with e-mail contacts during the month, if you wish to
share your thoughts on this or other IGN
news stories.
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CHEVRON RETURNS TO BAHRAIN
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UKRAINE INVESTS IN TELECOM GROWTH
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USA and BAHRAIN -- Chevron signed an agreement with the State of Bahrain which gives them permission to explore three offshore areas for oil. Chevron
(formerly The Standard Oil Company of California) has a long history in Bahrain, dating back to the 1920s. They discovered the
Arabian peninsula's first commercial oil well in 1932 which resulted in the development of the Awali oil field, which still produces
oil after 66 years. The agreement was signed during the last week of February in Bahrain's capital, Manama.
(Source: YOUR LINK HERE)
Reader's Comments
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KIEV, Ukraine -- The second largest market in the CIS, has one of the lowest telephone densities in the region --
only 18 telephone lines per 100 people (compared with 65 lines for 100 people in the USA). The Ukranian government
announced plans to invest heavily in this market to increase penetration to 40 over the next 10 years. These ambitious
plans include installation of about 10 million new phone lines at a cost of US$5 - 10 billion. Ukraine's two key players in the
telecommunications industry are UKRTELCOM (the Ukranian State Telecommunications, Corp.) and Utel.
Reader's Comments
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