WORLD'S BIGGEST BOOK PUBLISHER BECOMES TWICE AS BIG AS ITS NEAREST RIVAL
GERMANY -- Bertelsmann AG, the world's largest book publishing house, announced plans to purchase
Random House. This approx. US$1.3 billion acquisition will make Bertelsmann's Bantam Doubleday Dell
twice the size of its largest remaining US publishing rival and will increase revenues from US$900 million to US$1.5 billion a year.
For Europe's largest media company, this aggressive move increases Bertelsmann's competitive stance in the US market.
According to industry sources, Random House's sales were around US$1.1 billion in
1997, compared with its major US counterparts Penguin/Putnam -- with about US$890 million in sales and Bantam
Doubleday Dell with US$650 million.
Also be on the look-out for Bertelsmann's entry to the online book-selling business, where they will soon be competing head-on
with leading booksellers -- Amazon.com and Barnes & Noble.
Bertelsmann is the world's third largest media company with annual sales of US$13.6 billion (DM25 billion).
Reader's Comments
(Source: YOUR LINK HERE)
ASIA'S AD INDUSTRY SPENDING IN DECLINE
ASIA -- Due to currency devaluation and recessionary economic pressures, Asia's advertising industry
spending is projected to decline by 20% by the Year 2000, according to Zenith Media. Among those
leading in declines are Indonesia's formerly US$2 billion advertising industry -- now valued at just US$500million;
and South Korea's drop in half -- to just US$4 billion. Until recently, S. Korea was the world's 7th largest market
for advertising.
(Source: YOUR LINK HERE)
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BULGARIA MOVES TOWARDS PRIVATIZATION
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NEW YORK CITY REMAINS HOMETOWN TO MORE OF THE FORTUNE 500
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BULGARIA -- The ongoing privatization process continues to change Bulgaria's macroeconomic situation.
Bulgaria is undergoing internal economic reforms while making changes in its foreign policy. Last month, Trade Minister
Valentin Vasilev, acquainted the business community of Austria with Bulgaria's reforms and established a Bulgarian Trade
Office in Vienna. Meanwhile, at home, the Cabinet outlined a program to develop Bulgaria's capital market economy.
The plan calls for US$1.4 billion in shares to be offered at the stock exchange by the Year 2000. Plans also include
selling the Bulgarian Telecommunications Company, the National Electric Company, Bulgartabak,
Bulgargas, Neftochim, and the navy, among others, by the end of 1999.
(Source: YOUR LINK HERE)
Reader's Comments
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NEW YORK, USA -- According to Fortune, in 1997, 12% (or 61) of the Fortune 500 companies are located in New York. Three-quarters of these
companies have headquarters in New York City. California is home to the second highest concentration of Fortune 500
companies, with 52 companies there, followed by Illinois with 41 and Texas with 36. The fifth most populous state is Ohio, with
30.
Reader's Comments
(Source: YOUR LINK HERE)
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