[continued]
SecretWish attracts users ages 13 - 18 who create wishlists with approximately 11 items
each. They then send their wishlists to parents, friends and other relatives who select
from nearly $400 worth of gifts. Multiply this number; in the first two months since
its launch, SecretWish has attracted more than 25,000 unique teens.
Due to their success, Secretwish has attracted the interest of companies such as
React.com, the #1 teen website.
Look for SecretWish on React.com in the shopping section.
Loquesea, launched August 1999, which means "whatever" is targeted at
teens and young adults throughout the Americas. Mexico is their prime focus,
followed by the US Hispanic market. Their plans for an IPO in Latin America
are somewhat out of the ordinary as, until now, this has been done only by
general interest portals in the region.
Their growing online presence has sparked this emerging interest in the teen
segment. We expect to see expanded developments targeted at teens in the
coming months.
Reader's Comments
(Source: YOUR LINK HERE)
CHINA CHANGES THE RULES FOR FOREIGN PUBLISHERS & BROADCASTERS
HONG KONG -- With little warning or explanation, the publishing rules
for foreigners have changed in China, as of January 2000 -- for both print and broadcast
media.
It is now no longer permitted to use English language names or logos on magazine
covers in China (including Hong Kong), and this includes publications with ongoing
local, joint venture partnerships such as Woman's Day, Cosmopolitan and
Esquire.
While some publishers agreed to use direct Chinese translations instead of their
own titles, most others have opted to print their publications without logos until
China's Press & Publications Administration reverses its decision. As a way around
this ruling, Cosmopolitan (with a circulation of 200,000 throughout China)
and Esquire (with a circulation of 100,000) ran their January and February
issues with no names and just the date on the outside cover, but with an inside cover
bearing the magazine name. Yet other publishing companies, such as Fairchild, pulled its
W magazine from the China market because of this new restriction. This would
have been Fairchild's first Chinese magazine.
Similarly, the Chinese State Administration Bureau of Radio, Film and Television has
banned TNT and the Cartoon Network from local cable and hotels until the end of this year.
Meanwhile, the Japanese satellite station, NHK World was barred from hotels, while
MTV Mandarin, the National Geographic channel, CNBC Asia and the WTN and Reuters
newsfeeds were removed from some cable systems -- yet permitted to run on others,
in new regions.
These changes in regulations and new restrictions come as little surprise to old-timers
in the market, but still cause concern for those investing in dedicated programming for the
Chinese viewer.
(Source: YOUR LINK HERE)
SOUTH AFRICA TOURISM USES INNOVATIVE ADVERTISING "VEHICLE"
LONDON, UK -- As part of a US$31 million advertising and marketing campaign for
the Sourth Africa Tourism Agency, Satour, an Ogilvy & Mather affiliate,
Skotaville Communications, launched a six-country campaign to promote tourism in
South Africa -- in France, Germany, Italy, the Netherlands, UK and USA. As a part
of this campaign, 40 British taxis were painted the colors of
South Africa's flag and the drivers were flown to South Africa to learn about the
country so they could discuss the country with their customers.
(Source: YOUR LINK HERE)
FOREIGN PHARMACEUTICALS ACCOUNT FOR 30% OF JAPANESE MARKET
TOKYO, Japan -- Foreign pharmaceuticals with proven success in other markets
have taken hold of the Japanese market, accounting for about 30% of sales, and
expectations are that their market share will continue to rise. All but one of the five
leading foreign pharmaceutical companies in Japan have reported rising sales (up 8 - 23%)
last year, while sales for Japanese companies have been flat.
(Source: YOUR LINK HERE)
NOTE: Reprints, downloads or copies of this issue are available for US$5.00 per copy,
payable on the honor system to PANGAEA.
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LAST MINUTE TRAVEL BARGAINS -- Special Discounted
Fares
American Airlines' Net SAAver and Net SAAver International offers last minute travel
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[Restrictions apply. Check with American Airlines or our
travel service group for details and
confirmation. Not responsible for typographical errors.]
International flight departures leave on Thursday or Friday, April 6 - 7, 2000 .
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To take advantage of these last minute bargains,
or any travel needs, Call 1-800-715-4440 and ask for a Net SAAver Domestic or
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You can also read the latest news about
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