March 2000


  • World News Today... daily headlines and abstracts
  • Leading Edge Websites Capture Global Youth Market
  • China Changes the Rules for Foreign Publishers and Broadcasters
  • South Africa Tourism Uses Innovative Advertising "Vehicle"
  • Foreign Pharmaceuticals Account for 30% of Japanese Market
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  • NEW YORK, USA -- Teen-oriented websites are becoming the next big trend. This comes as no surprise when teens spend nearly US$150-250 billion on purchases every year, and comprise a large portion of the online community. In the US alone, over 85% of teens said they have used the internet and nearly 70% of teens said they used computers regularly -- and this data comes from 1998. With general internet traffic growing at a rate of 60% a year, the teen market is bound to capture the hearts and wallets of corporations around the globe.

    To capitalize on these trends, websites such as in the USA and in Venezuela have emerged.

    SecretWish, launched November 1999, is a teen commerce and gift registry website, attracting such brands as Gap, Calvin Klein, Fossil, Nike, Sony and others -- brands that teens rate as "coolest."

    On SecretWish, teens create a "wishlist" of items they would like to receive for upcoming holidays, create personal preference profiles so that moms, dads, grandparents, aunts, uncles and others can buy the perfect gift for this teen market with ever-changing favorites. What's cool today is out tomorrow among this target; and SecretWish helps gift-givers stay current, but helping them give the gifts that their teens really want. Even this online teen site's irrevent slogan fits the profile, "Get the stuff you really want" and the subheader -- "Tired of getting gifts that suck?"


      [PANGAEAR specializes in consumer marketing insights and integrates the full spectrum of business intelligence into thoughtful market launch strategies for its clients.]

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    SecretWish attracts users ages 13 - 18 who create wishlists with approximately 11 items each. They then send their wishlists to parents, friends and other relatives who select from nearly $400 worth of gifts. Multiply this number; in the first two months since its launch, SecretWish has attracted more than 25,000 unique teens.

    Due to their success, Secretwish has attracted the interest of companies such as, the #1 teen website. Look for SecretWish on in the shopping section.

    Loquesea, launched August 1999, which means "whatever" is targeted at teens and young adults throughout the Americas. Mexico is their prime focus, followed by the US Hispanic market. Their plans for an IPO in Latin America are somewhat out of the ordinary as, until now, this has been done only by general interest portals in the region.

    Their growing online presence has sparked this emerging interest in the teen segment. We expect to see expanded developments targeted at teens in the coming months.

    Reader's Comments
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    HONG KONG -- With little warning or explanation, the publishing rules for foreigners have changed in China, as of January 2000 -- for both print and broadcast media.

    It is now no longer permitted to use English language names or logos on magazine covers in China (including Hong Kong), and this includes publications with ongoing local, joint venture partnerships such as Woman's Day, Cosmopolitan and Esquire.

    While some publishers agreed to use direct Chinese translations instead of their own titles, most others have opted to print their publications without logos until China's Press & Publications Administration reverses its decision. As a way around this ruling, Cosmopolitan (with a circulation of 200,000 throughout China) and Esquire (with a circulation of 100,000) ran their January and February issues with no names and just the date on the outside cover, but with an inside cover bearing the magazine name. Yet other publishing companies, such as Fairchild, pulled its W magazine from the China market because of this new restriction. This would have been Fairchild's first Chinese magazine.

    Similarly, the Chinese State Administration Bureau of Radio, Film and Television has banned TNT and the Cartoon Network from local cable and hotels until the end of this year. Meanwhile, the Japanese satellite station, NHK World was barred from hotels, while MTV Mandarin, the National Geographic channel, CNBC Asia and the WTN and Reuters newsfeeds were removed from some cable systems -- yet permitted to run on others, in new regions.

    These changes in regulations and new restrictions come as little surprise to old-timers in the market, but still cause concern for those investing in dedicated programming for the Chinese viewer.

    (Source: YOUR LINK HERE)


    LONDON, UK -- As part of a US$31 million advertising and marketing campaign for the Sourth Africa Tourism Agency, Satour, an Ogilvy & Mather affiliate, Skotaville Communications, launched a six-country campaign to promote tourism in South Africa -- in France, Germany, Italy, the Netherlands, UK and USA. As a part of this campaign, 40 British taxis were painted the colors of South Africa's flag and the drivers were flown to South Africa to learn about the country so they could discuss the country with their customers.
    (Source: YOUR LINK HERE)


    TOKYO, Japan -- Foreign pharmaceuticals with proven success in other markets have taken hold of the Japanese market, accounting for about 30% of sales, and expectations are that their market share will continue to rise. All but one of the five leading foreign pharmaceutical companies in Japan have reported rising sales (up 8 - 23%) last year, while sales for Japanese companies have been flat.
    (Source: YOUR LINK HERE)

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    LAST MINUTE TRAVEL BARGAINS -- Special Discounted Fares

    American Airlines' Net SAAver and Net SAAver International offers last minute travel bargains for travelers departing from the USA. You can schedule a last minute meeting or a weekend getaway to selected destinations throughout the USA, Europe, the Caribbean, Central America or South America each week and benefit from these discounted rates.

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    [Restrictions apply. Check with American Airlines or our travel service group for details and confirmation. Not responsible for typographical errors.]

    International flight departures leave on Thursday or Friday, April 6 - 7, 2000 . Thursday departures return anytime the following Monday and Friday departures return anytime the following Monday/Tuesday.

    To take advantage of these last minute bargains, or any travel needs, Call 1-800-715-4440 and ask for a Net SAAver Domestic or International Fare. Be sure to give the agent this PIN#: 27035 to book your flight. Or send e-mail to, include your name and telephone number, please.

    You can also read the latest news about Travel & Tourism.

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