[continued]
Each country target requires its own corporate identity and branding as well as business
infrastructure in order to compete effectively with local companies in those markets.
And to make this happen, a sound global business strategy is essential. However you
decide to proceed, the bottom line is customer satisfaction and a positive
user experience.
Whether companies are marketing online or off, the same
underlying business and marketing principles apply.
Reader's Comments
(Source: YOUR LINK HERE)
BEN & JERRY'S GOES CORPORATE
South Burlington, VERMONT, USA -- Unilever PLC buys Ben & Jerry's
Homemade, Inc., the socially conscious US ice cream maker with an eye towards
global expansion. In the US alone, the frozen dessert market is an US$11 billion
industry; global ice cream consumption tops 21 billion liters annually. Ben & Jerry's
super-premium ice cream brand embraces a category expected to grow worldwide in the
coming years.
In addition to their super-premium ice cream line, Ben & Jerry's is also known for their
ice cream novelties, low fat ice cream, low fat yogurt and sorbet -- all of which are
made from high quality Vermont dairy products, and all natural ingredients. Primarily a
US brand with selected foreign distribution (in Israel, Russia and the UK), through this
new venture, Ben & Jerry's will prosper through Unilever's global reach.
Unilever is, among other things, the world's largest ice cream company, with such
well-known brands as Breyers All Natural, Good-Humor, Popsicle, Klondike and
Wall's. Nevertheless, Ben & Jerry's will contiue to operate as a separate
entity under the Unilever umbrella. In accordance with this arrangement, there
will be a separate Board of Directors to provide leadership for Ben & Jerry's social
missions and brand integrity.
The Ben & Jerry's brand is known for being a brand with a social conscience. With
Unilever backing them, there will be even greater opportunities to contribute to
social missions because they will be better-funded. Presently, Ben & Jerry's
donates 7.5% of its pre-tax earnings in support of projects which are models for
social change and those that exhibit creative problem-solving and hopefulness.
Unilever is one of the world's largest consumer products companies with sales
of more than US$45 billion.
(Source: YOUR LINK HERE)
PARIS BOURSE CONSIDERING A WINE FUTURES EXCHANGE
PARIS, France -- The Paris Bourse, the operator of the Paris stock exchange, is studying the feasibility
of launching a wine futures exchange, called "Winefex." The exchange would trade contracts of 12-bottle
cases of finished "grands crus," deliverable within 32 months. The timetable for this would be to launch Winefex before
the end of 2000.
Estimated global wine production is approximately 150 billion French francs,
(22.9 bil. euros), and Bourdeaux wines represent 1.5% of this. They expect to
launch the exchange with wine contracts from France's Bordeaux region. Wines eligible for
inclusion in the contract must be internationally renowned and be bottled at the site of production.
Reactions to this have been mixed. Proponents see the opportunity to sell wines before they are produced. Opponents
fear rising prices, making wines too expensive for the average consumer, in addition to the possibility of
denegrading a French cultural tradition.
(Source: YOUR LINK HERE)
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US UNEMPLOYMENT DROPS TO LOWEST LEVEL IN 30 YEARS
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CITIBANK TO ACQUIRE 2/3 OF POLAND'S LARGEST LENDING COMPANY
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USA -- US jobless rates have dropped to 3.9%. This is the lowest level in 30 years,
making the employment market more competitive than ever for employers. Employers are
offering a variety of incentives to retain and attract employees -- from home cleaning
services to children's day care, to stock options and more. While the pinch is felt
heavily in the technology sector, the shortage of workers is evident in nearly all
sectors of the workforce.
(Source: YOUR LINK HERE)
|
WARSAW, Poland -- Citibank, a leading US banking institution, was granted permission by the
Polish banking system regulators to acquire up to 2/3 of Poland's largest corporate lender, Bank Handlowy.
This followed a block to acquire Bank Handlowy by BRE Bank, whose major stockholder is Germany's Commerzbank.
Citibank's battle with Commerzbank is a recent example of the competition among Western banks
seeking to expand in the potentially lucrative post-communist markets of Eastern Europe.
Reader's Comments
(Source: YOUR LINK HERE)
NOTE: Reprints, downloads or copies of this issue are available for US$5.00 per copy,
payable on the honor system to PANGAEA.
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NOTE: Reprints, downloads or copies of this issue are available for US$5.00 per copy,
payable on the honor system to PANGAEA.
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