FEATURE ARTICLE: September 1997 (No. 6.6)
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Prepared by Jack Richman,,
Audits & Surveys Worldwide 650 Avenue of the Americas New York, NY 10011 Phone # (212)627-9700 Fax # (212)627-2034
Edited and published by PANGAEACommunications(tm)
1997 Annual National Retail Census
As a follow-up to the 1996 Annual National Retail Census, we are pleased to present the Audits & Surveys 1997 findings. While the introduction to these findings may sound familiar, read on to compare the findings between the two years.
Archeologists and anthropologists have long known that ordinary, seemingly insignificant daily acts such as eating, dressing and shopping reveal a great deal about a society and perhaps where it's headed. From our perspective, the trouble with both disciplines is that however perceptive their findings, the insights come too late. Marketers must sell in the here and now. So, rather than wait for archeology and anthropology to catch up, we decided to share the results of ASW's National Retail Census and hazard a few observations on our findings.
The findings are organized by industry, as follows.
Retail Outlets:
- Apparel Stores (1996) (1997)
- Automotive Retailers (1996) (1997)
- Beauty Shops and Barber Shops (1996) (1997)
- Book Stores (1996) (1997)
- Camera & Photo Supply Stores (1996) (1997)
- Cigar & Tobacco Stores (1996) (1997)
- Drug Stores (1996) (1997)
- Eating & Drinking Establishments (1996) (1997)
- Food Stores (1996) (1997)
- General Merchandise Stores (1996) (1997)
- Hardware & Building Materials (1996) (1997)
- Household Furnishings (1996) (1997)
- Jewelry Stores (1996) (1997)
- Liquor Stores (1996) (1997)
- News Dealers & Newsstands (1996) (1997)
- Sporting Goods Stores (1996) (1997)
- Stationery Stores (1996) (1997)
- Summary Table of all Retail Outlets (1996) (1997)
- [Related Article]
About ASW's National Retail Census
Audits & Surveys Worldwide's National Retail Census, now in its 44th year, is the largest, in-person distribution measurement program conducted in the U.S. It is also is the major source of current, reliable information on the number and kinds of stores in the U.S. selling various product categories and specific brands. It's based on Data is gathered through in-person store visits to a national probability sample of 35,000 outlets of all kinds throughout the country in more than 800 different geographic areas.
Opinions expressed are those of the author and not necessarily those of the operator of this network or site. PANGAEA makes no claims with regard to the accuracy of the information contained in this or any other report on the site.
(c) 1997 PANGAEACommunications. All rights reserved. No part of this file may be copied, distributed or disseminated in part or in whole without the express prior written permission of PANGAEACommunications. This article is published by PANGAEACommunications(tm) 372 Central Park West/Suite 16L New York, New York 10025 USA. Phone: 212-678-8500 Fax: 212-662-9560 Email: bureaucrat@pangaea.net
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